Building our tribes for success



Circle tribe blog photo

“Human beings can’t help it: We need to belong. One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.”

—Seth Godin

Getting out of isolation is one of the quickest ways to empower ourselves personally, professionally and financially.

We thrive better when connected—particularly when we align with like-minded others and with those a few steps ahead who can mentor us on our journey.

As I venture into taking bigger steps forward to honor my calling to produce a new health-related book, (see related blog on The bravest thing I’ve ever done), I hope to guide you also in stepping into your full selves.

In creating my new book, I am doing “success” differently by building my “tribes” or teams of support far ahead of publication time.

The personal relationships I have developed and thoughtfully maintained are a big part of my ongoing success –and of the expanded roles as an author and teacher that I am stretching into more fully becoming.  My teams support my bigger calling.

Building teams ahead is critical to success for, as I have coached clients for more than 12 years, the number one subconscious belief that blocks success is fear of being alone.   

If you start a new venture already knowing you are supported you can help eliminate that negative belief, which is often wired in during the first seven years of life.  I suggest to clients who are pondering a career transition or a divorce, for example, to create a list of 10 people they can call on if they need support.   This “list” is best developed well ahead of the actual event.

My tribe now includes five teams or those who I see as “families”: those I work with at my fun part-time job, a healing circle of like-minded others committed to new levels of well-being, a Newburyport entrepreneurs’ group, my two children who believe in my calling and book, and an inner circle of friends who have been with me through “thick and thin.”

There are three core characteristics I look for in a tribe:

  • Reciprocity, where we give and take fairly, knowing that 50/50 is an ideal that is not necessarily met in each moment of connection but is a helpful intention over the long-term.
  • Integrity, which includes giving honest feedback in a kind, thoughtful and supportive manner.
  • Fun and laughter, so even the mistakes we make while stretching out of our comfort zones are accepted without judgment.

For great ideas on tribe-building in business, check out Internet marketing guru Seth Godin’s bestselling book:  Tribes-We Need You To Lead Us .


1.    I allow myself to build tribes that help me grow and stretch out of my comfort zone.

2.    I allow myself to get out of isolation and connect with like-minded others.

3.    I allow myself to thrive in success feeling fully supported.


Beth Shedd’s photo of herself and her daughters reveals three members of her family “tribe” grasping hands in a joyful and authentic gesture. Reaching out to those you trust most can keep you afloat and connected in powerful ways. 


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  • Gail learnard says:

    Love the “Tribe” concept in building a business. Great blog!

  • Linda Smidt says:

    Gail, you have such insight and I feel very fortunate in making your acquaintance a while back at a Wellness event in Manchester-by-the-Sea. We definitely are empowered by our ‘tribe’ and that is very true in my ASEA business. My ‘village’ is my extended family and though I do not need them to form my essence, it sure is nice to have them there to catch me when I trip up. 🙂

    • Gail Kauranen Jones says:

      Linda: So nice to hear from you since I gave that speech at the wellness event. Glad you have your extended family as your “village.” It’s so nice to know someone is there for us “when we trip up” as you note–and equally important when we shine. Wishing you much continued success growing your own business. Warmly, Gail

  • Great concept Gail – believe in it and seeing first hand how effective it is to find and work with your tribe for success!

    • Gail Kauranen Jones says:

      Thanks, Barbara–and I have watched you first-hand build your own success tribes for your own book, A Butterfly’s Journey…Healing Grief After the Loss of Child. It’s all about relationships and truly taking the time to get know (and care about) people beyond quick blasts on social media. Feeling the strength of teams behind us — and “knowing” we are all interconnected –helps us reach new heights! To more soaring:) Gail

  • Gail,
    Thank you.
    It is so true that at our “core” being we want to be appreciated for who we are and the sense of belonging.. verses LONGING. What could be more fulfilling than knowing someone has your back and supports you whole heartedly…with trust and respect?

    I appreciate you reminding me with your wonderful blogs that I am OK…just the way I am.
    Thank you for being part of my TRIBAL circle.

    • Gail Kauranen Jones says:

      And thank YOU, Ann Marie, for being part of my tribe, too:). Your support of my book and passion for helping others empower themselves to thrive has meant so much to me. With deep appreciation, Gail

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